The paths to communication are broadening. With the growth of broadband and the online social
Bound by little obligation, the Internet is possibly the most public forum of communication. As such, the Internet is a key platform for a company to exude its public attributes. Organizationally, by engaging in online relationships through social media, companies are mining essential components of business; consumer trust and satisfaction.
The reality is that the evolution of Web 2.0. via online social media is herding people and organizations into an online conversation about accountability, services rendered, likes and dislikes and a broader social awareness. The online forums on which these conversations take place are where you'll find communication professionals accessing your opinions and molding your impressions.
The Internet is another way to communicate and PR revolves around desirable communication. We know that the most desirable form of communication runs in a dialogue direction. Public relations builds relationships between companies, stakeholders and increasingly via social media, between customers. Chief marketing executive, James Farley of Ford Motors Co. notes that saying something isn't enough, "You have to get the people to say it to each other."
Broadband is changing PR. PR is changing broadband. How?
- EASY-TO-SEEK DIALOGUES
- CUSTOMER-GENERATED ADVERTISING
- INCREASING TRANSPARENCY
- GREATER TARGET MARKETS
- INCREASING SOCIAL AWARENESS/MONITORING
- MORE PEOPLE ARE TALKING TO MORE PEOPLE
Majorly, PR is changing because of the ability to cut directly to the public and interact with whomever, whenever, however. By networking with huge numbers of people, organizations are simultaneously building trust and therefore credibility and therefore probable customers. To be public is to communicate. To communicate is to participate. Participating builds relationships and relationships are based on trust. PR 2.0. is adapting by creating trust amongst thousands of otherwise unrelated and anonymous people. The future is still to come!
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